Case Studies


Reduce Vanilla Costs in Food and Beverages Using Magnasweet® MM100G

Prices for natural vanilla flavors and extracts have been escalating since early 2017, when a cyclone hit Madagascar. In early 2018, prices have exceeded $600/kg (Michail 2018), nearly 20 times higher than a few years ago, and is now the world’s second most expensive spice, after saffron (Van Rosendaal 2018).


Formulate great tasting BCAA powdered drink mixes with Magnasweet® MM100F

Bodybuilders and athletes are increasingly seeking beverages with branched chain amino acids (BCAAs) for more effective muscle building workouts. BCAAs are a mixture of the amino acids leucine, isoleucine, and valine, and are recognized for supplying fuel to muscle while working out, and improving muscle recovery, post-workout.


Stevia: The story of Magnasweet® 200

After the highly-anticipated approval by the FDA for use of Stevia Rebaudioside – A 97% (Reb-A 97%) in the United States, Mafco began developing natural formulations of Magnasweet® specifically for use with Stevia in preparation for its introduction into the carbonated soft drink (CSD) markets. Magnasweet® synergizes well with this new natural non-nutritive sweetener to provide solutions to Stevia’s development challenges.


Toothpaste: Foaming for oral health

A large toothpaste manufacturer approached Mafco to help them develop a foaming attribute for their products that did not include Sodium Lauryl Sulfate (SLS). SLS is a surfactant commonly used in toothpaste as a foaming agent.


Children’s chewable vitamins: Sweet medicine

Manufacturers of children’s oral medicines and supplements face the challenge of masking the unpleasant tastes associated with active ingredients and enhanced vitamins in achieving a pleasing taste. The success of any children’s cough and cold syrup or chewable vitamins depends on the product's ability to deliver a pleasant taste children will enjoy consuming.


Chewing gum: A flavor that lasts

Consumer awareness of sugar intake and the associated health risks have increased the demand for sugar-free and reduced-sugar products. Chewing gum manufacturers worldwide have been using sugar free formulations for many years to deliver chewing satisfaction without the detriments of sugar based products.